"I've had a deep fascination with electronics since my childhood, and some of my happiest moments as a teenager were spent creating things on my own. To my surprise and delight, this childhood hobby of mine eventually evolved into SELF's business. Even today, working alongside our younger colleagues, I still feel youthful, as there's so much work left to do.

Back in 1993, we adopted lighting electronics as our lifelong mission, firmly believing that lighting would inevitably become closely intertwined with electronics in the future. The moment we saw the potential in LED lighting, we knew it was time to share our innovations with the world.

Our relentless commitment to research and development has brought us immense satisfaction, and each time we witness our products in use, it feels like watching a beloved family member succeed. From the depths of my heart, I want to express my sincere gratitude to all those who appreciate our products. We spare no effort in our quest to consistently offer superior products and an outstanding end-user experience!“

Wanjiong Lin

Chairman of the Board


Wanjiong Lin embarked on his career as an engineer, driven by a rational, persistent, and innovative personality. He held a lifelong commitment to the study of machinery and electronics. Turning his hobby into a profession, Mr. Lin found joy in the fulfillment of every small invention, and this sense of accomplishment propelled him on his journey to build a remarkable team.

  • 1977-1978: He invented the automatic ship lifter (DZK-15A), a groundbreaking innovation that gained significant recognition and widespread adoption across the country. His invention earned him the prestigious first prize in Scientific and Technological Achievements.

  • 1993: Mr. Lin founded SELF Electronics, becoming the first national company dedicated to designing and manufacturing infrared automatic induction lights, with all products exported to Europe. Under Mr. Lin's leadership and guidance, SELF Group consistently exhibited a comprehensive and deep understanding of global marketing strategy, successfully overcoming challenges and obstacles.

    In addition to his creativity and rigorous, Mr. Lin values the spirit of sharing and devotion. He believes that wealth is a social attribute, derived from society, and should be returned to society with gratitude.